World Equestrian Center Welcomes MARS EQUESTRIAN™ as Official Founding Partner

November 22, 2021 - Ocala, FL

World Equestrian Center – Ocala welcomes MARS Equestrian™ as a Founding Partner.

World Equestrian Center – Ocala is pleased to announce that MARS EQUESTRIAN™ has joined as a Founding Partner of the new multidisciplinary and equestrian sports venue. World Equestrian Center – Ocala will proudly feature products from the Mars, Incorporated family of brands which will be available on-site at Miss Tilly’s Lollipops, the WEC General Store, the WEC Feed Store and incorporated into creations on the Emma’s Patisserie, Stirrups and Yellow Pony restaurant menus.

“We are delighted to be a Founding Partner of World Equestrian Center – Ocala,” said William Clements, President of Mars Equestrian, during a recent visit. “WEC gives us the opportunity to showcase the full breadth of our brands and services in unique and impactful ways while living out our purpose of creating a better world for horses, pets and the people who love them.”

Among the many additional benefits of the agreement, the MARS EQUESTRIAN Sponsorship will exercise naming rights to marquee events on the World Equestrian Center – Ocala 2022 event schedule in show jumping, dressage and western disciplines. Exhibitors and spectators will enjoy products from Mars, Incorporated, brand installations and experiential pop-up activations that enhance the visitor experience at the World Equestrian Center – Ocala venue.

“We are honored to partner with MARS EQUESTRIAN, an iconic brand in our industry,” said Roby Roberts, WEC CEO. “We appreciate their support, and we are uniquely positioned to leverage the Mars, Incorporated family of brands to enhance the experience of our exhibitors, spectators and guests.”

The comprehensive partnership agreement covers multiple touch points including confectionary, pet care and horse care with Official Partner status along brand lines:

• The Ethel M® Chocolate Brand is named “The Official Premium Chocolate Partner” of World Equestrian Center – Ocala.

• The BUCKEYE™ Nutrition brand is named “The Official Equine Nutrition Partner”

• Mars Petcare is named “The Official Pet Nutrition Partner” of World Equestrian Center – Ocala.

World Equestrian Center – Ocala features facilities for year-round, multidisciplinary equestrian and sports events. The venue also offers indoor arenas and multipurpose buildings for vendor displays, while the expo centers are perfect for tradeshows and conventions, as well as automobile, art and antique shows and weddings. The expansive facility sits on 378 acres with another 300 in reserve for future expansion.

About World Equestrian Center:

World Equestrian Center features two premier equestrian and multidisciplinary venues in Ocala, Florida, and Wilmington, Ohio.

These exclusive facilities comprise state-of-the-art arenas, expansive stadiums, versatile outdoor space, sporting fields and well-appointed exposition centers. An abundance of lodging options and luxury accommodations are conveniently located on-site, along with shopping and dining throughout each property.

Dedicated to offering great sport and fun in a family-friendly environment, World Equestrian Center promises an unparalleled experience for exhibitors, spectators, vendors, sponsors and retailers built on three core values: Quality. Class. Distinction.

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MARS EQUESTRIAN™ Sponsorship by Mars, Incorporated is the link between our iconic brands and the equestrian community. For generations, Mars has celebrated a rich equestrian heritage, and through purposeful partnerships, MARS EQUESTRIAN is committed to the sport and building an enduring legacy. From world-class competitions across all equestrian disciplines, to stewarding the power of horses on society and sustainability, MARS EQUESTRIAN is dedicated to our purpose to improve the lives of horses, pets, and the people who love them. Check out our website at and social media @marsequestrian.

About Mars, Incorporated

For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us.

Across our diverse and expanding portfolio of confectionery, food, and petcare products and services, we employ 133,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world’s best-loved brands including DOVE®, EXTRA®, M&M’s®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, BEN’S ORIGINAL™, WHISKAS®, COCOAVIA®, and 5™; and take care of half of the world’s pets through our pet health services AniCura, Banfield™ Pet Hospitals, BluePearl®, Linnaeus, and VCA™.

We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive.

For more information about Mars, please visit Join us on Facebook, Twitter, Instagram, LinkedIn and YouTube.

About the BUCKEYE™ Nutrition Brand

The BUCKEYE™ Nutrition brand combines science, innovation and a genuine passion for horses to produce the highest-quality, safest feed possible. Every product is formulated by equine nutritionists and produced in a state-of-the-art, medication-free facility. The BUCKEYE Nutrition brand takes feed safety seriously, using only 100 percent pure ingredients delivered daily and traced from field to feed bucket. These stringent quality standards are backed by Mars, Incorporated. All BUCKEYE Nutrition products are underpinned by science from the Waltham Petcare Science Institute, a world-leading authority on animal care. In business since 1910, Mars Horsecare US is passionate about unlocking the full potential of horses, allowing them to live longer, healthier and happier lives. Visit