USET Foundation Unveils Dynamic New Website

The United States Equestrian Team (USET) Foundation, the philanthropic partner of US Equestrian, has unveiled its newly-designed, dynamic website, USET.org. Designed with the equestrian community in mind, the updated website improves ease-of-use and access to Team and competition news through articles, photos, and videos and emphasizes the latest USET initiatives.

Notably, the website now highlights the real-time progress of “Raising the Bar,” the campaign that helps fund the United States equestrian teams—along with Developing and Emerging Athlete pathways—in all international disciplines and serves as the engine that enables those athletes to represent the U.S. around the world.

In 2021, with the rescheduled Olympic and Paralympic Games in Tokyo, Japan, as well as 16 discipline championships through the end of the year, U.S. equestrian teams will be faced with momentous challenges requiring a significant amount of donor support.

“Next year will be one of the most challenging years our teams will face to date, and as a result, we need to be more vigilant than ever in educating people about what the USET Foundation does and why,” said Bonnie B. Jenkins, Executive Director, USET Foundation. “The dynamic redesigned website offers increased visibility into how the USET works and makes very clear how donor contributions support the High Performance programs and our teams.

“As the philanthropic partner to US Equestrian, the USET is responsible for supporting the competition, training, coaching, travel, and educational needs of America’s elite and developing international High Performance horses and athletes,” continued Jenkins. “That means funding directly supports High Performance programs and contributes to a growing source of revenue that will be used throughout the next quadrennial.”

In the coming months, the website will also offer a comprehensive archive of all USET honors—including grant recipients, donor awards for years of giving, and competition-related accolades—as well as a comprehensive archive of all medals won by U.S. teams and individuals.

Visit the dynamic, newly-designed website at USET.org. For more information about the "Raising the Bar" campaign, visit USET.org/the-campaign/, or if you are considering a contribution, visit USET.org/every-dollar-counts/ or call 908-234-1251.