LeMieux Launches First Flagship Store at World Equestrian Center – Ocala

LeMieux, globally recognized for its outstanding technical horse and rider apparel with a focus on style, has been announced as an official partner of World Equestrian Center – Ocala (WEC) in Ocala, FL. The partnership will see LeMieux open its first flagship store in the world at WEC – Ocala on January 11, 2024. As one of the world’s fastest-growing equestrian brands, LeMieux brings a unique flair for color to the horse sport industry.

LeMieux’s location at WEC – Ocala marks their inaugural permanent store, where visitors can expect an exclusive shopping experience like no other with expert advice and personalized recommendations. The store will showcase the very best of LeMieux for both horse and rider, offering a wide range of products to suit every need for seasoned riders and those new to the sport. The store will also feature an “endless aisle” where customers can conveniently place orders online from the extensive LeMieux range.

In addition to opening a store, LeMieux will be providing award blankets for all grand prix winners throughout the year, as well as saddle pads at select events. The brand will also have naming rights to the Outdoor Hunter Arena 3 on the WEC – Ocala showgrounds.

“We are excited to welcome LeMieux as an incredible new partner for WEC – Ocala and for our venue to be host to their first store,” said Roby Roberts, WEC CEO. “Along with stylish clothes, LeMieux provides a wide range of products at different price points that will serve every level of rider that visits WEC – Ocala, whether they are competing or spectating. We appreciate the LeMieux business philosophy and can’t wait to see what they will offer in the coming years.”

Dan Mahoney, Managing Director of LeMieux, expressed his excitement about the new store, stating, "With a focus on innovation and by continuously pushing boundaries, LeMieux is excited to be partnering with WEC – Ocala. The facility's progressive approach and exceptional competitor experience align perfectly with LeMieux's values. Our first-ever store promises to be a destination for equestrian enthusiasts and professionals alike. We are delighted that our U.S. customers can now experience first-hand the quality, style and expertise that LeMieux is renowned for.”

WEC – Ocala is a year-round equestrian and sports venue with indoor arenas and multipurpose buildings for vendors. This world-class facility is the largest equestrian complex in the United States situated on nearly 400 acres featuring state-of-the-art arenas and luxury accommodations with an additional 300 acres set aside for future expansion. WEC – Ocala’s expansive facilities currently include a five-star hotel with high-end restaurants and a world-class spa in addition to numerous other restaurants and shops.

About LeMieux
LeMieux was founded by former Olympic event rider, Robert LeMieux, and his wife, Lisa, in 2006. Since then, LeMieux has been dedicated to providing the highest quality equestrian products at an affordable price, defined by unparalleled technical expertise. Globally recognized for its stunning seasonal collections of unique, compelling color-match stories as well as outstanding technical saddle pads, horse wear and blankets. Used by professional riders at the highest level of the sport and leisure riders alike, LeMieux strives to have every product defined by exceptional technical benefits, with a focus on style at the forefront of all design. With products sold in 90 countries, a brand that has equestrian at its heart, with products made for riders by riders, LeMieux has also expanded into toys, leisurewear and casual clothing, and will soon be introducing a range of outdoor footwear.

About World Equestrian Center
World Equestrian Center features two premier equestrian and multidisciplinary venues in Ocala, Florida, and Wilmington, Ohio.

These exclusive facilities comprise state-of-the-art arenas, expansive stadiums, versatile outdoor space, sporting fields and well-appointed exposition centers. An abundance of lodging options and luxury accommodations are conveniently located on-site, along with shopping and dining throughout each property.

Dedicated to offering great sport and good fun in a family-friendly environment, World Equestrian Center promises an unparalleled experience for exhibitors, spectators, vendors, sponsors and retailers built on three core values: Quality. Class. Distinction.

Learn more at wec.net.

Media Contact
Justin Garner
Justin.garner@wec.net