Horse & Country and British Eventing Announce Wide-Ranging Partnership

May 28, 2021 - Lexington, KY

Leading international equestrian sports network Horse & Country (H&C) and British Eventing (BE), the National Governing Body for the sport of eventing in Great Britain, have announced the details of a wide-ranging partnership. The new relationship leverages H&C’s extensive eventing coverage, which includes live and highlights sport, training content and rider profiles, and the increasing role of video in BE’s communications activity.

At the heart of the partnership is the creation of the BE TV Channel on H&C’s streaming service, H&C+, which will host all of H&C’s eventing live streams from around the world. The UK lineup will start with Belsay International CCI2* and Bicton International CCI4* in June and Barbury International CCI4* and Burgham International CCI4* in July, while also bringing viewers live coverage of major events across the globe including Longines Luhmühlen CCI5* from Germany, MARS Equestrian Great Meadow International CCI3* from The Plains, Virginia, and Les 5 Étoiles de Pau CCI5* from France.

The BE TV Channel will also feature a wealth of eventing-related content including Masterclasses from Ros Canter, Will Coleman, Will Faudree, William Fox-Pitt, Lucinda Green, Ben Hobday, Emily King, and more. Rider profiles will bring viewers behind the scenes and into the lives of some of the sport’s biggest names including Tina Cook, Piggy March, Alex Hua-Tian, and Oliver Townend. The BE TV Channel will be home to H&C’s hugely popular series, "Daisy Dines With," featuring Daisy Bunn relaxing with stars of the sport including Laura Collett, the Fox-Pitts, and the Funnells.

H&C Director, Richard Burdett said, “We’re showing more live eventing than ever this year, so a partnership with BE is a great way to add more value for our passionate eventing community around the world. We know that many of our viewers are both fans and competitors in their own right, so we’ve created the BE TV Channel to pull together a wide range of content to help them get even more from the sport they love.”

Wendy McGowan, Chief Operating Officer at British Eventing, commented, “We are delighted to be partnering with H&C to bring top quality eventing content to the eventing community and to be able to mark this occasion with a special introductory offer for our BE members.”

The BE TV Channel will be continually updated and refreshed with new material and information about further joint initiatives from BE and H&C.

Other key features of the partnership include:

  • A promotion throughout June offering a 15% discount on annual membership of H&C+ for BE members
  • Ads promoting BE membership to run in all H&C eventing live streams
  • Cross promotion of key messages to each other’s social communities

To watch all of H&C’s eventing live streams and access the BE TV Channel, sign up for H&C+, Horse & Country’s worldwide streaming service. H&C+ members can watch online or with H&C’s mobile apps, as well as on Roku, Apple TV, Android TV, Amazon Fire, and VIZIO. Membership is just $9.99 per month, or $99.99 annually, and full details on how to join can be found at

Media Contact, H&C:

Tattie Singer
(781) 985-0796

About Horse & Country

Horse & Country is the leading international sports network for the passionate and active equestrian community. Headquartered in London, it is available globally via connected TVs, mobile and web, and on leading digital and pay-TV platforms in the US, UK, Ireland, Germany, Austria, the Netherlands, Sweden, and Australia. Horse & Country’s programming line-up includes live coverage from leading sporting competitions in all equestrian disciplines, as well as training and learning shows, documentaries, and entertainment.