Horse & Country Announces Multi-Year Partnerships With Adelaide and Luhmühlen CCI5* Events

Horse & Country (H&C), the leading international equestrian sports network, has announced details of extensive and exclusive multi-year partnerships with two of the world’s five-star three-day events: the Adelaide Equestrian Festival and the Longines Luhmühlen Horse Trials.

The Adelaide Equestrian Festival is Australia’s premier equestrian sports event. In the sport of eventing, it is the only five-star held in Australia, the only one held in Asia Pacific, and the only one held in a city center, offering a truly unique viewing experience. In 2024, the Adelaide Equestrian Festival runs from April 18 to April 21, and members of H&C’s streaming service, H&C+, will be able to watch exclusive and complete coverage of the action from all three phases of competition with commentary from H&C favorite Spencer Sturmey.

In addition to the five-star division, Adelaide runs three-star and four-star events, which will also be livestreamed on H&C+. Viewers will be able to enjoy the cross-country and show jumping phases from the three-star division and every phase of the four-star division. There is also more eventing from Australia to enjoy later in the year, including the Melbourne International and the Sydney International.

The 2024 Longines Luhmühlen Horse Trials runs from June 13 to June 16, and is Germany’s premier three-day event. As with Adelaide, H&C will cover all three phases of competition with Spencer Sturmey providing the English commentary. German viewers can look forward to local language commentary from Dirk Alexander Lude, a well-known voice to German fans of horse sport.

There is an additional treat from Luhmühlen, with full coverage of the four-star event, which runs in tandem with the five-star, and serves as the official German Eventing Championship. Overall, there will be an extra edge to Luhmühlen in 2024, as it is the final five-star event before the Paris Olympic Games and the last opportunity to check out the riders.

In addition to the five-star competitions, H&C+ members can look forward to a feast of eventing in 2024, starting with the United Kingdom’s eventing season curtain-raiser at Thoresby, with Aston le Walls, Burnham Market, Chatsworth, Belsay, Bramham, Hartpury, and Blenheim to follow.

Annual membership of H&C+ is only $119.99 as a one-time payment, or there is an option to pay in 12 monthly installments of $13.99. Non-members who wish to watch can choose H&C’s Freestyle option and buy a pass for each event for just $24.99.

H&C Director of Content Jonathan Rippon said, “I am delighted to announce our exclusive live coverage of these hugely prestigious events – two of only seven five-stars in the world. We have developed great relationships with both organizations over the last few years, and these new multi-year partnerships are further proof of H&C’s position as the ‘Home of Eventing.’”

Adelaide Equestrian Festival Director Kirsty Withers commented, “One of our festival's unique strengths lies in the challenge of hosting three disciplines in the heart of a major city. The breathtaking parklands surrounding the Adelaide CBD provide an unparalleled backdrop, making this event truly one-of-a-kind. We feel blessed to have access to such a remarkable venue and take immense pride in presenting it to a global audience via Horse & Country for all equine enthusiasts to enjoy.”

Luhmühlen Event Organizer Julia Otto stated, “We are delighted to continue working with Horse & Country as our streaming partner. This partnership is already well established and very familiar to eventing fans around the world. It is of huge benefit to the Longines Luhmühlen Horse Trials that Horse & Country will stream the sport coverage internationally, as this is key to both our sponsorship partners and fans, especially if they are not able to attend in person.”

To watch all of H&C’s live eventing coverage, make sure you are signed up to H&C+. Members can watch online or with H&C’s mobile apps, as well as on Roku, Apple TV, Android TV, and Amazon Fire. Both H&C+ members and Freestyle pass holders can also watch all the action on demand straight after the event. Full details on how to join or purchase your H&C+ Freestyle pass can be found at www.horseandcountry.tv.

Media and Advertising Contact:
Tattie Singer
Director of Strategic Partnerships, North America
tatties@horseandcountry.tv
781-985-0796

About Horse & Country
Horse & Country is the leading international sports network for the passionate and active equestrian community. Headquartered in London, it is available globally via connected TVs, mobile and web and on leading digital and payTV platforms in the US, UK, Ireland, Germany, Austria, the Netherlands, Belgium, Sweden, and Australia. Horse & Country’s programming line-up includes live coverage from leading sporting competitions in all equestrian disciplines, as well as training and learning shows, documentaries and entertainment.