Ariat Returns as Presenting Sponsor of All For The Horses Expo at World Equestrian Center – Ocala

For the second year in a row, Ariat will be the presenting sponsor of the All For The Horses Expo at World Equestrian Center – Ocala (WEC). Running March 22-24, 2024, the All For The Horses Expo presented by Ariat offers an expanded schedule of events and expects a larger selection of equestrian and lifestyle vendors as well as thousands of attendees. General admission and parking for the Expo will be free for all attendees.

As presenting partner, Ariat will join hundreds of other vendors at the All For The Horses Expo in WEC – Ocala’s Exposition Center 1 by hosting a specially merchandised pop-up store in conjunction with the company’s existing brand shop located in CaptiveOne Advisors Indoor Arena 1. The Expo is preparing for an increase in both retailers and attendees in 2024, with vendors offering products and services including equine tack, jewelry, furniture, horse treats, barn builders and more, along with live music entertaining guests and food concessions throughout the event.

Founded in 1993, Ariat was the first company to bring athletic shoe technology to equestrian sports and is the leading equestrian brand in the world. The company operates across the U.S., Europe, Australia, Latin America and Japan. Ariat also sponsors top athletes from a variety of equestrian disciplines including Beezie Madden, Will Simpson, Boyd Martin, Phillip Dutton and John French.

“We are pleased to welcome back Ariat as presenting sponsor of the All For The Horses Expo,” said Roby Roberts, WEC CEO. “The All For The Horses Expo is an event that we hope to grow every year, and we cannot do that without the support of Ariat. We look forward to welcoming lots of new faces to WEC – Ocala to experience great equestrian shopping with all of our incredible Expo vendors.”

The All For The Horses Expo will be held during the final week of the 2024 Winter Spectacular Show Series, a hunter/jumper competition that hosts thousands of horses and riders. With a CSIO5* international rating, the event will feature the Longines League of Nations on Saturday, March 23, and draw thousands of additional spectators throughout the week.

Vendors who are interested in attending the All For The Horses Expo presented by Ariat in 2024 are encouraged to apply soon as spaces will fill quickly. Vendors from every aspect and discipline of the equestrian industry are welcome. Completed vendor applications must be received by January 26, 2024.

Vendor Application

For questions regarding pre-registration, vendor application or additional information, contact Christy Baxter at allforthehorses@wec.net.

About Ariat
Founded in 1993 as “The New Breed of Boot,” Ariat was the first to integrate athletic footwear technology into boots for equestrian athletes. Today, Ariat develops innovative and award-winning performance footwear and apparel for all types of demanding outdoor and work environments. The company takes its name from Secretariat, the greatest racehorse of all time.

About World Equestrian Center
World Equestrian Center features two premier equestrian and multidisciplinary venues in Ocala, Florida, and Wilmington, Ohio.

These exclusive facilities comprise state-of-the-art arenas, expansive stadiums, versatile outdoor space, sporting fields and well-appointed exposition centers. An abundance of lodging options and luxury accommodations are conveniently located on-site, along with shopping and dining throughout each property.

Dedicated to offering great sport and good fun in a family-friendly environment, World Equestrian Center promises an unparalleled experience for exhibitors, spectators, vendors, sponsors and retailers built on three core values: Quality. Class. Distinction.

Learn more at wec.net.

Media Contact
Justin Garner
Justin.garner@wec.net