Allen Media Group Brings Horse & Country to Its Free Streaming Platforms, Local Now and Sports.TV

June 7, 2022 - Lexington, KY

Horse & Country Channel Delivers Viewers Premium Equestrian Content

Allen Media Group’s Local Now – the leading free streaming service for local news and entertainment in America – and Sports.TV announced its partnership with Horse & Country, the leading international equestrian sports network. Viewers can now stream the Horse & Country channel on both platforms.

Daily offerings include equestrian competitions and entertainment, exclusive training and educational shows, as well as documentaries such as Horse & Country original Victory Tour USA – a docuseries that profiles top four-star eventing competitors who relive their previous winning rides and share behind-the-scenes details about their daily lives. The channel also regularly airs exclusive highlights from worldwide competitions such as the upcoming 2022 U.S. Open Polo Championships in Florida. Viewers can also expect recap highlights from previous competitions such as the 2022 Global Champions Tour/Global Champions League Tour in Miami Beach – the most prestigious competition in showjumping – and the 2021 Stephex Masters in Brussels where the USA’s Jessica Springsteen won the Rolex Grand Prix.

“We are thrilled to join the free-streaming platforms Local Now and Sports.TV from Allen Media Group; it gives an opportunity to fans of the equestrian world and programming to watch the very best of equestrian sport, from U.S. and international pros,” said CEO and Chairman of Horse & Country TV, Heather Killen.

“While Local Now and Sports.TV carry a plethora of sports programming, this is our only channel dedicated to equestrian content,” said Byron Allen, Founder, Chairman, and CEO of Allen Media Group – parent company of Local Now and Sports.TV. “It’s a win-win for everyone – Horse & Country fans now have two new homes for high-quality free-streaming equestrian content, 24/7.”

This fall, Horse and Country is slated to air a new episode of World of Polo, presented by the U.S. Polo Association. Other content includes highlights from the prestigious Rolex event at CHI Geneva, as well as Masterclasses and behind-the-scenes exclusives featuring Barn Talk with U.S. show jumping stars Georgina Bloomberg and Laura Kraut.

About Horse & Country
Horse & Country is the leading international sports network for the passionate and active equestrian community. Headquartered in London, it is available globally via connected TVs, mobile and web and on leading digital and pay-tv platforms in the US, UK, Ireland, Germany, Austria, the Netherlands, Sweden, and Australia. Horse & Country’s programming line-up includes live coverage from leading sporting competitions in all equestrian disciplines, as well as training and learning shows, documentaries, and entertainment.

Media Contact:
Tattie Singer

About Local Now
The Allen Media Group digital platform Local Now is the leading free streaming service for local news and entertainment in America, delivering localized content to over 225 markets in the U.S. and boasting an endless supply of movies and TV shows from Hollywood's biggest studios. It offers hundreds of live channels that feature an extensive roster of superstar talent and marquee content partners. Local Now’s state-of-the-art streaming platform also delivers original local news, weather and information, customized by market, so viewers can easily stay connected to what matters to them most. Local Now is available on nearly all platforms across OTT on connected TV, Mobile and Web. For more information, please visit:

Media Contact:
Kimberly Vining
Public Relations & Communications Specialist, Weather Group

About SportsTV
Sports.TV is the home for the ultimate sports and competition junkie. Stream hundreds of hours of games, analysis, recaps, highlights and more across our free channel lineup! We've got all of your favorite sports covered, including lacrosse, MMA, billiards, table tennis, e-gaming, soccer, baseball, basketball, football and so much more. Get even more sports and entertainment with our library of free on demand movies and TV shows. Come discover your favorite new sport on Sports.TV!

Media Contact:
Eric Peterkofsky
Allen Media Group
310-277-3500 x124