Longines Masters of New York’s Prestige Village Set to Ride in Next Month with Unparalleled Experience Combining Glamour and Luxury with Live Music, Exclusive Parties and Family Entertainment

March 23, 2018 - New York

Prestige Village and warm-up ring.
Photo by PSI for EEM
Prestige Village at Longines Masters of New York.
The Prestige Village at Longines Masters.

The Longines Masters of New York is thrilled to unveil its inaugural Prestige Village, a fully immersive experience providing fans with all that the Longines Masters of New York has to offer. The heart of EEM’s vision within equestrian sports, the Prestige Village is filled with unique ways to engage with the competition and offers the latest in fashion and riding apparel, music, parties, rare art and more. As part of the unveiling, the Longines Masters of New York announced a complete roster of luxury and equestrian brands, fashion labels, notable artists and galleries to be featured in the Village, led by Title Partner, Official Timekeeper and Watch, Longines.

Housed within the walls of NYCB Live, The Home of the Nassau Veterans Memorial Coliseum, upon entering the massive 60,000-square foot Prestige Village fans are given a first-hand taste of the intersection of glamour and fashion with family entertainment; the pillars that makes the Longines Masters Series world-renowned. From meet-and-greet sessions to watching the best riders in the world prepare to enter the ring, fans will have the chance to get up close and personal with their idols in a manner unparalleled in show jumping.

Walk along the halls that once rang with the music of the legendary Billy Joel and Bruce Springsteen concerts and peruse the booths of some of the world’s most luxurious brands such as Longines and Hermes Sellier. Discover the Official Watch of the Longines Masters of New York, the Conquest V.H.P. “Very High Precision”, as well as the Longines Grand Prix Trophy at the Longines Boutique located in the heart of the Prestige Village.  Get your heart racing and step into the new Automobili Lamborghini Urus, the latest Super Sport Utility Vehicle model produced by the Italian powerhouse and draw out your competitive spirit at the Mark Cross booth, where the historic Riders Masters Cup trophy will be available for fans to take pictures and #waveyourflag before being awarded to the winner of the second stage of transatlantic duel between the Riders USA and Riders Europe. Hermes Sellier, who has been around the world with the series, will feature a mix of their incredible equestrian gear with a touch of New York style mixed in!

Riders, both professional and amateur, can try the latest in equestrian fashion with items from long time partners and leading brands such as Kingsland, Equis, Romitelli Boots, and LA Saddlery as well as newcomers, like recently launched Vestrum Italy and New York-based Free Reign.  Saddle makers CWD and Voltaire will feature their top of the line product and Tagalo will share their newest technology. Steps from the same arena floor where the historic New York Islanders raised their four Stanley Cups, Beck & Heun, the official makers of the jumps for Season III of the Longines Masters Series, will showcase their jumps and create an interactive children’s course for young riders to hop over and dream of their days in the big arena. For our equestrian friends, Partner Footing First, provider of all the footing for the Longines Masters of New York, is on hand to consult for all your footing needs.

Artists making their debut at the Prestige Village are Helmholz Fine Art Gallery, Jen Brandon Art and Donna B. Artist Rita Dee, will showcase, amongst others, her sculpture, “Trailguide” a life-size sculpture made of driftwood commemorative of 1956 Olympic cavalry mount, while Lisa Cueman and Donna B will each show their exquisite artistic range in photography and paint, while and Jen Brandon showcases her Custom Horse & Pet Portraits.  International Graffiti Artist, El Nino, will affix his personal touch to the space, bringing the underground venue to life in true New York Fashion.

When the sun goes down, the party will get started. Devialet will keep the energy high with their rocking Phantom speakers where guests can experience their Mobile Immersive Room. Celebrate with returning sponsor, Sam Edelman and a bevy of tastemakers for an evening filled with live music, excitement and elegance when the lifestyle brand hosts the Sam Edelman Saturday Night After Party in the Prestige Village.

Fans can own a piece of history with merchandise from the Longines Masters boutique, which will feature new items commemorating the Longines Masters of New York and the inaugural Riders Masters Cup. Amongst the commemorative event merchandise, we have in store, don’t miss special gear from our great partners at Pony App, Kastel Denmark and Top Jock!

When the Longines Masters of New York makes its debut next month, it will mark the end of Season III for the International Series which boasts events in Paris and Hong Kong.  Recognized as a global leader in indoor showjumping, President and CEO of EEM and Founder of the Longines Masters Series Christophe Ameeuw said, "New York was a dream and I still can't believe it is a reality. We are overwhelmed by the warm welcome we have had in New York from long-time partners such as Longines, the Official Partner and Timekeeper of the Longines Masters Series, and Hermes Sellier, as well as new brands, including Mark Cross, Devialet, and the entire equestrian community. We bring our guests the best in show jumping, entertainment and hospitality, and we’ve raised the bar this year.”

Tickets for the Longines Masters of New York are available for purchase at https://longinesmasters.com/en/new-york/ticketing/. For information on the Prestige Village at the 2018 Longines Masters of New York and full information on the event, visit www.longinesmasters.com.


High-resolution images available for use: https://sunshinesachs.egnyte.com/fl/PGEqzgoeRE

A passionate of equestrian sports, Christophe Ameeuw - CEO of EEM and Founder of the Longines Masters Paris-Hong Kong-New York Series - founded the Ecuries d’Ecaussinnes in 1997. Based in Belgium, the stables are internationally reputed for their activities in trading sport horses and high-standard breeding. They are also home to an offering some of the best teaching available in the field. In opening EEM, Christophe Ameeuw and his teams were in pursuit of a challenge: to reinvent show jumping by organizing equestrian events of an entirely new kind. The company built its development by creating the concept of the “Masters”, which together, under the same roof, the best of show-jumping, resplendent displays and art de vivre. After the successes of the Audi Masters in Brussels and the Gucci Masters in Paris, EEM came out with one of the world’s most prestigious equestrian events, the Longines Masters Series, on three continents, in Paris, Hong Kong and New York. Inspired by the Grand Slam in Tennis, EEM created a concurrent “Grand Slam Indoor of Show Jumping”, approved by the FEI, this intercontinental challenge is offered to the world's elite in show jumping, with two prize levels: The Super Grand Slam - a €2,250,000 super bonus for the three consecutive wins in the Longines Grand Prix, in the season order -  The Grand Slam - a €1,000,000 bonus for three successive victories at Longines Grand Prix straddling two Longines Masters seasons.

In 2017, EEM created a new iconic competition, the Riders Masters Cup. Offered to the public alongside the EEF (European Equestrian Federation) and alternating between Europe and the United States, this battle pits the world's two leading powers in show jumping against one another: Europe and the United States. On the Asian continent, “Asia Horse Week”, rallying point for the international equestrian community there, also serves as a prime setting for the Longines Masters of Hong Kong, illustrating EEM's determination to develop the sport's international arms in the Asia-Pacific Region. Firmly set on putting equestrian sports front and center and making them accessible to all, EEM rolled out a new digital TV channel on November 14, 2017. EEM.tv offers viewers the chance to follow live and free of charge all EEM events worldwide.

Set in the three of the world's most emblematic metropolises - Paris, Hong Kong and New York - the Longines Masters series is recognized as one of the most prestigious events in the equestrian world. Created by EEM and inspired by the Tennis Grand Slam, the series quickly expanded their international reach (Hong Kong in 2013, Los Angeles in 2014). In 2015, the inter-continental trilogy turned into the Longines Masters Series.  Alongside it, EEM created the “Grand Slam of Indoor Show Jumping”, approved by the FEI, the Grand Slam Indoor is the ultimate challenge for the world's elite in show jumping, with two levels of prizes:The Super Grand Slam: a bonus of 2.25 million Euros for winning 3 consecutive Longines Grand Prix in the same season. The Grand Slam: a bonus of 1 million Euros for three successive victories in the Longines Grand Prix from one season to the next. The TV broadcast of the Longines Masters Series reachers, to over 120 countries, almost 320 million households, a coverage increased this year by the launch of EEM.tv, the new digital channel of EEM. It allows everybody to freely livestream the all competition and events during the four days. Save the date: Paris 2017 : November 30th – December 3rd Hong Kong 2018 : February 9th – February 11thNew-York : April 26th – April 29th
For more information, see www.longinesmasters.com

Longines has been based at Saint-Imier in Switzerland since 1832. Its watchmaking expertise reflects a strong devotion to tradition, elegance and performance. Longines has generations of experience as official timekeeper of world championships and as partner of international sports federation. Known for the elegance of its timepieces, Longines is a member of Swatch Group Ltd, the World’s leading manufacturer of horological products. With the winged hourglass as its emblem, the brand has outlets in over 150 countries.

Information: Longines International Public Relations - 2610 Saint-Imier, Switzerland
Site : www.longines.com - Email : publicrelations@longines.com