Alongside the Longines Masters of Hong Kong, now in its 6th edition, EEM launches the first edition of the Asian Horse Week, from February 8th to 11th 2018. Introducing the NEW Asian annual rendezvous of the equestrian community, Christophe Ameeuw, CEO of EEM and Founder of the Longines Masters Series Paris – Hong Kong – New York, and his team’s ambition is to create a unique networking platform to share knowledge, expertise and craft business opportunities between growing markets in Asia and the rest of the world. While Season III of the Series will kick off in Paris on November 30th, all eyes are already on the Asian stage as EEM pursues its goal to establish Hong Kong as the equestrian capital of Asia and introduce new audiences to the equestrian world.
Driven by the continuous desire to develop the industry in the Asia-Pacific region, Christophe Ameeuw and the EEM teams have set themselves a new challenge: to establish the first concept of the annual meeting point for the international equestrian community in Asia, the Asia Horse Week. “We want to create an event where the entire equestrian culture and all horse-related professions and sports are represented,” explains Christophe Ameeuw. “All disciplines will be represented and the public will be able to enjoy the best equestrian sporting event in Asia and get together and exchange views with other enthusiasts.”
For the first edition of the Asia Horse Week, around forty institutional, business and key players of the equestrian community will come together at the heart of the Prestige Village of the Longines Masters of Hong Kong to share knowledge and present activities through conference “talks” on the most sought-after topics of the equine industry. Aimed to create a meeting point between the offer and the demand of Asia’s rapidly growing market, the Asia Horse Week is also designed to raise awareness among visitors of the challenges of developing equestrian sports in Asia. A highly ambitious project which strives to seamlessly integrate Asian equestrian culture and the commercial crossroads represented by Hong Kong, the event plans to rapidly expand in future editions.
Christophe Ameeuw holds high hopes in this regard: “For the 2018 edition, we bring together the presidents of the main European, North American and Asian equestrian federations for the first time in history, as well as owners of equestrian clubs and key players in the industry in Asia.” Feedback is already very positive at this stage, as several federations have confirmed their participation and equestrian exhibitors expressing genuine interest, demonstrating the need for such an event in Asia.
With the Asia Horse Week, the Longines Masters of Hong Kong 2018 builds a platform to share know-how, expertise and opportunities between Asia, Europe and the Americas under one roof. Through conferences, pop-up stores, workshops, exhibition booths and a cocktail reception, the venue will boost public-private cooperation and interaction to help create and capitalize on the synergies of the Longines Masters of Hong Kong, and reinforce the attractiveness for visitors from the Asia Pacific region.
Therefore, the event will be one of the keys to help grow equestrianism in the region and has a long goal to offer a broader sporting, cultural and educational event to its 30,000 expected visitors. The Asia Horse Week is set to become the international rendezvous of the horse community and predestined Hong Kong to become the Equestrian Capital of Asia.
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With a passion for equestrian sports, Christophe Ameeuw - Founder and CEO of EEM - created the Ecuries d'Ecaussinnes in 1997. Based in Belgium, the stables today enjoy an international reputation for the trade of sport horses, high-end breeding, and an academy giving access to the best in equestrian training. The organization, as well as the reinvention of show jumping competitions is the challenge that Christophe Ameeuw and his team have set for themselves. EEM headquarters are located in the heart of Ecaussinnes Stables, where the team continues its quest to develop equestrian sports further. Inspired by the Grand Slam of tennis, EEM brings together under one roof the best of show jumping, entertainment and lifestyle experience. After the successes of the Audi Masters in Brussels, and the Gucci Masters in Paris, EEM has set out to conquer new continents and has since developed the Longines Masters Series internationally. This “Grand Slam of Indoor ShowJumping” spanning over three continents in Paris, Hong Kong and New York, is one of the most prestigious equestrian events in the world.
In 2017, EEM created a new iconic competition, the Riders Masters Cup. Offered to the public alongside the EEF (European Equestrian Federation) and alternating between Europe and the United States, this battle will pit the world's two leading powers in show jumping against one another: Europe and the United States. On the Asian continent, “Asia Horse Week”, rallying point for the international sporting community there, also serves as a prime setting for the Longines Masters of Hong Kong, illustrating EEM's determination to develop the sport's international arms in the Asia-Pacific Region. For more information, visit www.eemworld.com.
ABOUT THE LONGINES MASTERS SERIES
Set in the three of the world's most emblematic metropolises - Paris, Hong Kong and New York - the Longines Masters series is recognized as one of the most prestigious events in the equestrian world. Created by EEM and inspired by the Tennis Grand Slam, the series quickly expanded their international reach (Hong Kong in 2013, Los Angeles in 2014). In 2015, the inter-continental trilogy turned into the Longines Masters Series. Alongside it, EEM created the “Grand Slam of Indoor Show Jumping”, approved by the FEI, the Grand Slam Indoor is the ultimate challenge for the world's elite in show jumping, with two levels of prizes: The Super Grand Slam: a bonus of 2.25 million Euros for winning 3 consecutive Longines Grand Prix in the same season. The Grand Slam: a bonus of 1 million Euros for three successive victories in the Longines Grand Prix from one season to the next. Broadcast to over 120 countries, the Longines Masters series reaches almost 320 million households. Save the dates: Paris 2017: November 30th – December 3rd - Hong Kong 2018: February 9th – February 11th New-York: April 26th – April 29th.
For more information, see www.longinesmasters.com.