CBS SPORTS NETWORK NAMED OFFICIAL TELEVISION PARTNER OF THE LONGINES MASTERS OF NEW YORK
December 21, 2017 - Paris and New York
Photo by Laurent Vu for EEM
CBS Sports Network to Air Six Hours of Longines Masters Coverage, Including First Live U.S.
Telecast of Longines Masters Series Speed Challenge
EEM.tv and CBS Sports Network to Partner on Comprehensive Coverage of Inaugural Competition in New York
EEM, creators of the Longines Masters Series, announced today that CBS Sports Network will be the official television partner of the Longines Masters of New York, with exclusive coverage throughout the weekend of April 26-29, 2018 from NYCB Live, Home of the Nassau Veterans Memorial Coliseum. CBS Sports Network will televise in tandem with EEM.tv to provide comprehensive coverage of one of the most prestigious show jumping events in the world.
CBS Sports Network will debut its coverage of the Longines Masters Series with a two-hour recap of the first duel in the brand new Riders Masters Cup, hosted by the Longines Masters of Paris. Airing Saturday, Dec. 23 at 6 p.m. ET and Sunday, Dec. 24 at 4 p.m. ET, the Riders Masters Cup is the captivating new duel-style competition pitting Team Europe against Team USA. In the first bout, Team Europe narrowly edged Team USA 9-6 earlier this month in Paris in front of a crowd of more than 10,000 fans. Viewers can see the dramatic competition this weekend, including the triumphant wins by Team USA’s Laura Kraut, Chloe Reid and Reed Kessler. The Paris showdown was the first of a two-part competition, which will culminate at the Longines Masters of New York on Saturday, Apr. 28.
As part of its coverage of the Longines Masters of New York, CBS Sports Network will televise the Longines Speed Challenge and Longines Grand Prix competitions, in addition to the dramatic conclusion to the Riders Masters Cup. EEM.tv will provide coverage Masters Power, a six-bar competition, and all amateur competitions throughout the weekend.
Unique to the Longines Masters Series, the Longines Speed Challenge emphasizes the swiftness of the horses as each fault is only penalized by 2 seconds as opposed to the standard 4. With a fallen rail meaning a lesser consequence, riders and their horses focus on getting through the course as fast as possible. The Longines Speed Challenge will be televised live in the U.S. for the first time in the Longines Masters Series three-season history.
The crown jewel of the Longines Masters Series, the Longines Grand Prix, features legendary curves and straights etched by internationally-renowned course designers.
In the second and final face-off of the Riders Masters Cup, Team USA will return to home soil and seek revenge following its narrow defeat over five grueling head-to-head matchups after two rounds in Paris.
In addition to CBS Sports Network’s exclusive six hours of coverage, EEM.tv will provide complementary, comprehensive coverage of the weekend for fans around the world. EEM.tv is the new, free live TV channel created by EEM to foster international engagement with equestrian sport and its athletes and influencers. EEM.tv aims to bring together all audiences through a variety of programming, cultivated by the event, through live broadcasts of classes, documentaries and original productions. In its first month, EEM.tv has already reached audiences in 130 countries with 70,000 sessions and has accumulated almost 500,000 page views. EEM.tv will showcase behind-the-scenes action throughout the weekend and highlight the rising stars of show jumping.
The Longines Masters of New York marks the grand finale of Season III of the Longines Masters Series and the first time the prestigious international show jumping Grand Slam series will be held in New York, following two seasons in Los Angeles. The Longines Masters of New York at the newly-renovated Nassau Coliseum will offer unparalleled first-class sport, live music, one-of-a-kind artwork, delectable cuisine and more.
Tickets to all sessions of the Longines Masters of New York will go on sale in January 2018. For fans tuning into Team USA this weekend on CBS Sports Network, visit the Longines Masters Facebook page for special exclusive pre-sale opportunities. For more information, visit https://longinesmasters.com/en/ or go directly to http://www.nycblive.com/
United States Media Contacts
Media Equestrian Media
Sunshine Sachs/Sarit Schneider & Peter Axtman Jump Media/Jennifer Wood
Longinesmasters@sunshinessachs.com jwood@jumpmediallc.com
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ABOUT EEM
A passionate of equestrian sports, Christophe Ameeuw - CEO of EEM and Founder of the Longines Masters Paris-Hong Kong-New York Series - founded the Ecuries d’Ecaussinnes in 1997. Based in Belgium, the stables are internationally reputed for their activities in trading sport horses and high-standard breeding. They are also home to an offering some of the best teaching available in the field. In opening EEM, Christophe Ameeuw and his teams were in pursuit of a challenge: to reinvent show jumping by organizing equestrian events of an entirely new kind. The company built its development by creating the concept of the “Masters”, which together, under the same roof, the best of show-jumping, resplendent displays and art de vivre. After the successes of the Audi Masters in Brussels and the Gucci Masters in Paris, EEM came out with one of the world’s most prestigious equestrian events, the Longines Masters Series, on three continents, in Paris, Hong Kong and New York. Inspired by the Grand Slam in Tennis, EEM created a concurrent “Grand Slam Indoor of Show Jumping”, approved by the FEI, this intercontinental challenge is offered to the world's elite in show jumping, with two prize levels: The Super Grand Slam - a €2,250,000 super bonus for the three consecutive wins in the Longines Grand Prix, in the season order - The Grand Slam - a €1,000,000 bonus for three successive victories at Longines Grand Prix straddling two Longines Masters seasons.
In 2017, EEM will be creating a new iconic competition, the Riders Masters Cup. Offered to the public alongside the EEF (European Equestrian Federation) and alternating between Europe and the United States, this battle will pit the world's two leading powers in show jumping against one another: Europe and the United States. On the Asian continent, “Asia Horse Week”, rallying point for the international equestrian community there, also serves as a prime setting for the Longines Masters of Hong Kong, illustrating EEM's determination to develop the sport's international arms in the Asia-Pacific Region. Firmly set on putting equestrian sports front and center and making them accessible to all, EEM rolled out a new digital TV channel on November 14, 2017. EEM.tv offers viewers the chance to follow live and free of charge all EEM events worldwide.
For more information, visit www.eemworld.com
ABOUT THE LONGINES MASTERS
Set in the three of the world's most emblematic metropolises - Paris, Hong Kong and New York - the Longines Masters series is recognized as one of the most prestigious events in the equestrian world. Created by EEM and inspired by the Tennis Grand Slam, the series quickly expanded their international reach (Hong Kong in 2013, Los Angeles in 2014). In 2015, the inter-continental trilogy turned into the Longines Masters Series. Alongside it, EEM created the “Grand Slam of Indoor Show Jumping”, approved by the FEI, the Grand Slam Indoor is the ultimate challenge for the world's elite in show jumping, with two levels of prizes: The Super Grand Slam: a bonus of 2.25 million Euros for winning 3 consecutive Longines Grand Prix in the same season. The Grand Slam: a bonus of 1 million Euros for three successive victories in the Longines Grand Prix from one season to the next. The TV broadcast of the Longines Masters Series reaches, to over 120 countries, almost 320 million households, a coverage increased this year by the launch of EEM.tv, the new digital channel of EEM. It allows everybody to freely livestream the all competition and events over the four days. Save the date: Hong Kong 2018 : February 9th – February 11th New-York : April 26th – April 29th
For more information, see www.longinesmasters.com
ABOUT CBS SPORTS NETWORK
CBS Sports Network, the 24-hour home of CBS Sports, is widely available through all major cable, satellite and telco distributors as well as via OTT streaming service providers YouTube TV, fuboTV, PlayStation Vue, DirecTV and Hulu. Additionally, a live CBS Sports Network stream is available through CBSSports.com and the CBS Sports App by authenticating with select providers. For more information, including a full programming schedule, go to www.cbssportsnetwork.com.
ABOUT LONGINES
Based in Saint-Imier, Switzerland since 1832, the watch-maker Longines can lay claim to know-how honed through tradition, elegance and high-performance. Its long-lasting involvement in sports' timekeeping at world championships and as partner to international federations has helped Longines develop solid, lasting bonds with the world of sport. Renowned for the elegance of its timekeeping devices, Longines is a member of Swatch Group SA, the world's leading maker of time-keeping products. With a winged hourglass as its emblem, the brand is established in over 150 countries.
Information : Longines International Public Relations - 2610 Saint-Imier, Switzerland
Contact Longines : Clémence Dhiver - clemence.dhiver@Swatchgroup.com - +33 153 812 271
Site : www.longines.com - Email : publicrelations@longines.com
